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Web Design | Reasons to have a website
Useful information to any business based in West Lothan, Scotland
Even as you read this there will be someone on the Web looking for a business like yours.
More and more people are using the Internet to purchase products and as a means of gathering initial information about products and services. The attraction to this medium is that the customer are relaxed because he or she can read and research the information without a "hovering salesperson".
Missed Opportunity - Web Design
People of every age will visit a number of web sites before deciding on a business to use. You need to be certain that you are one of the web sites visited if you are to stand a chance of getting that business. If you have no web site, you have no chance.
Web Design | I am in the Yellow Pages ® - why have a web site too?
Promoting you business in West Lothian
If you can’t afford a very large advertisement space the information you can present is going to be very limited for a start. Not to mention you have a limited audience. People now 'Google it'. An effective Web presence is essential.
A billion web searches a day say’s a lot about the way people search for and find information today and tomorrow. If you put time and effort into your website whilst working closely with your local web designer your website can cost you less than £100 a year to run and generate most of your business. That’s a massive saving on advertising costs. Finding a local web designer is essential should you with to develop your website and business.
Our web design testimonials are definatly worth a read if you are considering a new website or want to refresh your existing web presense.
If you are a local West Lothian based small to medium business that needs an effective web presences why not speak to a local web professional? We are local web designers that will meet you face to face without obligation of course.
As Web Designers and Web Developers we can save you thousands in web development costs and cut your monthly web marketing/advertising spend. Email your web ideas now or call 01506 202864
You may be also be interested in our Online Advertising Packages
Web Design | Your web site will promote your business 24 hours a day, 7 days a week
Promoting you business in West Lothian
Your web site can be viewed 24 hours a day, seven days a week and 52 weeks a year. If you are selling your products internationally on the web then this is a major advantage as your website is able to communicate your business anywhere in the world and whilst you are asleep! The same principle apply's to showcasing your products and services online.
An email enquiry will be waiting for you when you get up in the morning if your new website is created and marketed properly. Who will you work with to do this
You will be amazed at how many people research for products and services at the weekend and in the evening. As an example of invaluable information gained free from a website is that we have found mid mornings, late afternoons and between 7- 9pm week day’s people tend to search for web design, property, products, local wedding services, local hotel accommodation in west lothian, professional photographers, local car repair and garage services based in west lothian and many others. This is an opportunity for you and information essential to build your business in 2010. Knowledge is power and your website can give you that confidence to make small affordable changes to the way you run your business locally and without additional cost. If done properly and with the right local web designers of course.
Your potential local customers are busy and very often this is the best time for them to concentrate on researching for a new product or service in a relaxed enviroment.
You may be also be interested in our Online Advertising Packages
Web Design | Your web site gives you a much bigger advert for less money
Market your business in West Lothian for less
Many of our clients say the reason they need a website is because potential customers expect it. If you don’t present your business online the question will be asked by a client or potential customer sooner or later. When?
Website pages can be limitless in length and filled with information about your company and your products or services, staff, latest news features, gallery portfolio’s, testimonials even directions to locate your business. This information is in great detail and it’s interactive, proving impossible for conventional media to compete with.
You can put an enormous amount of information onto your web site for only a few hundred pounds.
You can of course change the information on your website whenever you want for a small fee. If you have opted for content management for your website you can do this anytime, from any pc, anywhere in the world. Not all web developers will offer the ability for you to do this so it's worth saying thats what you want before having your website developed.
How many times have you created a flyer and the information quickly becomes out of date?
You must have been in a situation where your prices have changed or your products have changed, so your catalogue/price list/product literature/marketing literature becomes out of date. Not only is all your existing literature now worthless, but you also need to make a substantial investment in order to produce new updated material.
With a web site it’s easy to update your website. Either contact us and ask for an update or simply login, select the page and information you would like to change and publish this. Your changes will take immediate effect if you are using our Content Management Interface with no software is required. No monthly payments and no expensive investment needed to redo your flyers or brochures etc...
We have many clients who update their web site daily and monthly. Google will love this as its fresh relevent content. New prices and information live in as little as 5 minutes. We require notice of 3 - 5 working days just so you know. We tend to update our clients websites sooner rather than later but this timescale helps our clients to plan ahead.
Web Design | Your website can grow to the needs of your business
Promoting you business in West Lothian
There is absolutely no doubt that the Internet is the answer to the small businessperson's stress reducing levels. For the first time you have at your disposal the whole world market for whatever product or service you happen to provide. The more niche your product and or service the more successful you will be with your local business and website.
Web Design | Do you have a Shop or Showroom?
Showcase your business in West Lothian
You can take your products and services to totally new markets. You may have been restricted to selling your products to customers who passed by your shop or showroom in your local high street or industrial estate. Or perhaps you may have been able to expand beyond that limited marketplace by doing targeted (and expensive) advertising in specific magazines or radio. We are here to help if you are looking to grow your business and reduce costs.
Web Design | Your website can save you a LOT of money!
Affordable business promotion in West Lothian
Lower printing costs because you need much less printed letters and brochures.
Lower postage costs for the same reason - email becomes a major (and much cheaper) distribution method.
Lower advertising costs because your web site lasts longer and can produce a greater result than adverts if you spend the time with your local designers or developers.
Lower wage costs because your web site can be like an extra person with the automated processes it can carry out. Websites don't take sick days ;-)
Web Design | Mail Merge or Mail Shots
Marketing information for West Lothian small to medium businesses
Perhaps you have some stock that is running out of date and you wish to sell it at a reduced price? Or you have received limited stock of a particular product or service that is of high appeal to a relatively small number of people.
It really doesn't matter what sort of "deal" you have, provided it is presented professionally you can e-mail your database of customers and past enquirers all within a matter of seconds!
For Example: Our clients will send out an email with forthcoming events or promotions to a database of 700+ past enquirers. It takes about 15 minutes to do the whole mailing process and costs nothing or than a little time a dedication.
The result is that these 'potential customers' are constantly reminded of you and your business. Of course a given percentage get intouch as they know you already and have confidence in your business. Its important they don't for get you.
Web Design | You can broaden your market by educating and appealing to totally new sectors
Targeted Low cost Marketing for West Lothian based businesses
You can collect e-mail addresses of people who visit your site and have expressed an interest in your products. You can then use this list to send information on 'deals' you are running or to pass on latest news about your business and its development.
With e-mail you can advertise your website. There is no quicker way of getting your sales messages in front of a potential customer who can be looking at your web site within 2 seconds of opening your mail! A few clicks away and they are there.
For example; you have new technology, business concept or simply great affordable products and services you want to shout about. What do you do?
This will of course require investment so why not start with an affordable scalable, future proof foundation? Using conventional methods it is going to be very expensive to create market awareness. as you already know.
With a targeted website custom designed, targeted page information and combined with an effective online marketing campaign strategy it is now possible to quickly generate traffic to your website/business.
Web Design | Your website can keep a track of how many people visit
Advertise your business in West Lothian with better Return on Investment ( ROI)
With newspaper adverts you will never know how many people read your offers. With a web site produced professionally by our local web designers we can help of course.
Google analytics
With this very popular interface you will be able to tell exactly how many people have visited your web site where those people came from, which search term they used in which search engine, which pages they visited on your web site, how long they spent on your web site.
Probably 85% of web sites are either rarely or never seen - because they are often created by artists rather than marketing experts. Yes this is a free product from Google but do you know how to use it?
Web design | Customers can buy your products and pay for them while sitting at their computers
Selling Online from West Lothian
It is estimated that it costs around 8 times more to sell a product from a shop than it does from the Internet.
Selling online has to be one of the most cost efficient means of doing business. Night or day, you can do business with a customer in any part of the world at anytime and that payment can be made directly into your bank account -without you even knowing!
Then
all you need to do is to print off and process your orders. Of course if you have a product that can be sent via the Internet (such as software, documents, written material) you don't even need to do this. Perfect!
Please view our website types to see what we can do for you.
Web Design Scotland
We have created numerous affordable low cost websites for businesses throughout West Lothian, Scotland
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