Your Monthly Advertising Payments
Google Advertising campaigns are payable in advance and run on a month to month basis. To start your Google Advertising campaign simply pay the setup fee along with your first months advertising payment. Future monthly payments are payable by monthly Standing Order as detailed in your Proposal.

Payments include your Monthly Advertising Budget and Fresheverythings Management Fee and are due approximately 7 days before your campaign starts. If we do not receive your payment we will contact you. Please Note that your campaign may be paused until payment is received.

MONTHLY PAYMENT EXAMPLE
If your Campaign is Setup on the 14th
Your payments would be due on the 7th of each month.
This information will be on your proposal and on your Standing Order Form.

Your Monthly Advertising Budget
Your monthly advertising budget is used up each day when potential customers click on your Business Advert and taken to your website. Part of your Google Advertising budget will be used up each day throughout the month.

MONTHLY BUDGET EXAMPLE
If your MONTHLY BUDGET was £300 per month, your maximum DAILY BUDGET would be £10.

When your daily budget has been exceeded your advert will stop showing until the next day.

Your budget is ONLY used when people click on your Business Advert and are taken to your website. If for any reason your budget is not used on a particular day, your Google AdWords Professional will update your campaign to ensure your overall monthly budget is spent.

Media coverage of topics relating to your industry may cause unexpected interest in your Google Advert on a particular day, week or month. This could have a huge impact on your advert positioning and is normally short term.